I’ve been thinking a lot about my business lately. Asking myself questions entrepreneurs constantly ask themselves.
Is my messaging right?
Does it clearly describe who I am and how I work?
Will my right people/ideal clients/tribe/community/audience know they’ve found me when they read my site?
Who are my right people/ideal clients/tribe/community/audience?
As important as those questions are, I realized this morning I’ve been asking myself the wrong questions. Well, maybe it’s more accurate to say I’ve forgotten to ask one very important question.
How Can I Best Serve Those I Want To Serve?
The answer to that question (literally) woke me up and got me out of bed this morning.
Make my services more affordable.
I can’t make them free. I wish I could. I’ve got bills to pay. And, unfortunately, good will doesn’t keep the lights on. But, at least for now, I can afford to reduce my rates.
What does that mean for you? Read on.
Get Your Life In Gear’s ‘Pay It Forward’ Special
From today through the end of 2011 (and possibly longer), I’m lowering my coaching rate for one-on-one coaching to $50 an hour.
The only thing I ask from the folks who take advantage of this lowered coaching rate is that you ‘pay it forward’. How you pay it forward is up to you – rake someone’s yard, shovel someone’s driveway, donate warm weather clothes to your local thrift store, etc. Whatever works for you given your circumstances.
If you’re willing to come back and let us know via the comments what you did to pay it forward, that would be awesome. Because, as I’ve been repeatedly reminded lately, we don’t talk enough about the good things going on in this world.
Photo credits: Still from the movie ‘Pay It Forward’ courtesy of Warner Bros.